money.cnn.com - Ten years after the launch of the first iPhone, Apple has revealed the iPhone X. It has no home button, scans your face to log you in and costs $999. The company unveiled the anniversary edition smartphone, alongside an iPhone 8 and its bigger sibling, the iPhone 8 Plus, at a press event at the brand new Apple Park campus in Cupertino on Tuesday. The company also announced a new Apple Watch with a cellular connection, an Apple TV that streams 4K video, and gave the public its first peek at the circular Steve Jobs Theater.